Introducing Allure Bath Fashions, home to all things comfort.

Allure Bath Fashions is a family owned business established in 2004, dedicated to bringing elegance and comfort to your home. Based in the heart of Wiltshire, UK, their commitment lies in crafting premium bath and home textiles that combine style, quality and sustainability. They pride themselves on a deep rooted passion for design and innovation, which is reflected in their extensive range of products from luxurious towels and bath mats to chic bedding and rugs. Each design has been thoughtfully curated, blending contemporary trends with timeless aesthetics, ensuring that every piece not only enhances your living space but also stands the test of time.

Sustainability is more than just a commitment to them, it's a core value that influences every aspect of their business. We are fervently dedicated to minimising their environmental impact by using ethically sourced materials and embracing eco-friendly practices with a collection featuring an array of responsibly produced textiles crafted with meticulous attention to detail and a focus on reducing waste. As they continue to grow, their mission remains steadfast: to offer beautifully designed, high-quality home essentials that align with the principles of sustainable living, while delivering exceptional value and customer satisfaction.