At Ideal Textiles we always have our customers in mind! That’s why we search for the best materials for our products. Last year we travelled to Panipat, India to select some new and interesting designs exclusive to ourselves, just for our customers.

India is known to be one of the most unrivalled countries for natural resources. Its varied geographical regions and climates give a huge range of plant fibres and natural dyes for weavers, dyers, printers and embroiderers. Over many centuries, regions have developed specialities based on their local resources such as fine cottons of Bengal or the red dyes of south-east India. An amazing range of skills are used to process raw materials and produce regionally distinctive dyes, weaves, prints and embroideries.

These distinctive materials and dyes are reflected in local’s clothes which we were able to see and experience the culture of India when out and about.

Panipat is one of the oldest and most ancient cities in India. Panipat is famous for ‘Panja’ durrie, a floor covering which is popular in India and abroad. During the partition in 1947 a large number of professionally skilled weavers from Sind, Jhang and Multan migrated to India. These people were allocated land around the city of Panipat in which they were to settle and make their home. They lost no time in setting up looms and using their ancestral craft to make a living for themselves. They were in competition with surrounding mills who were able to produce the durrie much faster and cheaper than the weavers. To counter their competition the weavers began experimenting with colours and designs allowing the way for more traditional, rich Indian colours. Slowly the new durrie caught on and moved from a cotton material to a woollen durrie, which made sense as Panipat is one of the largest markets of raw wool in northern India.

The National Textiles and General Company then purchased Jacquard and introduced this into Panipat in 1948. The city became the most desired place to purchase textiles and businesses quickly started to become very successful.

The ‘Shoddy Industry’ was then introduced in 1980, this was when certain mills received torn and recycled clothing which they then make into blankets to be resold on again.  In 1991 Shuttle Less Looms made their way into Panipat, these were used to produce high fashionable fabrics with a high production rate. Transfer printing then came in 1998.

We selected five designs:

  • Jaspur
  • Chevron
  • Sevilla
  • Burma
  • Crochet

Which are all exclusive to Ideal Textiles. The bathmats are 100% cotton, fully machine washable and quick drying for easy maintenance. Jaspur, Chevron and Sevilla designs have six attractive colours, Burma has eight and the Crochet design has three popular colours. 

When we met with our suppliers we discussed what we thought our customers would want in a bathmat.

  • Select sizes we would like the bathmats to be produced in to suit bathrooms.
  • Our favourite colours; what is the in colours and what would be most popular with our customers.
  • The amount of fibre we would like them to consist of to give a weight that’s both absorbent and easy drying. Perfect for everyday use!